The interpreters (English, Mandarin) are available at the Downtown Events Headquarters tent in Shinmachibashi Higasi koen.

MACHI★ASOBI vol.19 「Tokushima Gourmet Hunts」

Annual Event 「Tokushima Gourmet Hunts」
Go around these participating shops to fulfill a certain condition, you can get「MACHI★ASOBI Post card」. And furthermore, If you collect more stamps and make a line (Bingo), you can enter a special prize contest!
The more Bingo one purchases, the higher the chances of winning the prize!
Eat up Tokushima!!
Click Here For More Info!

How to Enjoy MACHI★ASOBI?

MACHI ( 街 ) means town.
During MACHI★ASOBI, the whole town becomes the event venue.
We exhibit the latest works of Anime, Manga and Games.
Anime directors, voice actors, producers, animators, singers, etc. are coming!
Everything is So Exciting! It’s hard to decide where to go.
We look forward to having you join us!!
[FIRST RUN 23rd Sep. ~ 6th Oct. CLIMAX 7th Oct. ~ 9th Oct.]

2017 Comic Exhibition

We joined the attention-grabbing 台湾漫画博覧 (Comic Exhibition), for promoting MACHI★ASOBI. The event attracted more than 500,000 visitors.

The venue for Comic Exhibition, Taipei World Trade Center, Exhibition Hall 1 (No.5, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City) is located close to Taipei 101.
Dozens of fans queued up and waited outside the venue the day before.
The event was fully expected.

The hall was so crowded that we couldn’t move smoothly.

Exhibitors set up a wide variety of booths, such as Manga, Anime and Games, to say nothing of Japan’s popular Anime and Manga.

Touken Ranbu is broadcast on TV in Taiwan, so lots of fans were taking photos.

Details about MACHI★ASOBI were featured on NHK (Japan’s TV station).

Comic Exhibition ended a great success.
We hope you’ll visit us, MACHI★ASOBI in Tokushima.
[FIRST RUN 23rd Sep. ~ 6th Oct. CLIMAX 7th Oct. ~ 9th Oct.]


We participate in “2017 COMIC EXHIBITION” at TAIPEI WORLD TRADE CENTER Exhibition Hall 1, from August 10 to 14. We open a booth to promote「MACHI☆ASOBI」,
Video Exhibition is planned, and brochures are available.
Drop by and see us at Booth; We look forward to having you join us!


We participate in “2017 COMIC EXHIBITION” at TAIPEI WORLD TRADE CENTER Exhibition Hall 1, from August 11 to 16. We open a booth to promote「MACHI☆ASOBI」,Video Exhibition is planned, and brochures are available.
Drop by and see us at Booth; We look forward to having you join us!

China International Comics & Games Expo CCG EXPO 2017

China International Comics & Games Expo (CCG EXPO2017) was held at the Shanghai World Expo Exhibition and Convention Center from July 6 to 10, 2017.

Just as last year, We participated in the exhibition for「MACHI☆ASOBI」Promotion.
Shanghai World Expo Exhibition and Convention Center (Formerly Known As: The Expo Theme Pavilion) is located in the heart of the 2010 Shanghai World Expo Site.

The Exhibition hall was so crowded, every booth was enthusiastically received with a lot of visitors.

Anime that is very popular in Japan, was displayed.



The stage shows and the Cosplay Contest were also held.




We had a number of posters on display at booth, and distributed the brochures to visitors.
It was a great success with a lot of visitors.



We participate in “2017 COMIC EXHIBITION” in Taiwan in August.
Please visit the venue with your friends!


What’s MACHI★ASOBI?  Actually, that’s the hardest question.

The only thing we can say that MACHI★ASOBI has no rule or fixed patterns, the only rule is to enjoy Tokushima in your own way.

Popular members of Japan’s anime industry (creators, producers, animators, voice actors, etc.) will appear on the stage. MACHI★ASOBI will hold a variety of events such as, Music concerts, Image exhibitions, and Anime talks. It’s sure to be exciting!

Moreover, there will be many experiential events in town, including the special exhibitions and the game events.

Looking back at Machi★Asobi Vol.17 Fall

We had great success on Machi★Asobi Vol.17. There were about 82000 anime fans that participated in this event. 2 groups of 4 guested cosplayers from foreign countries (Taiwan and China) also joined us for this occasion. So, let’s look back on the event mainly focusing on those 4 cosplayers.

First of all, let me tell you what Machi★Asobi is!

Machi★Asobi is an anime convention which we hold in Tokushima severy spring and fall. Many official people from anime industries and popular voice actors and actresses get together to host events and exhibition at the top of Mt.Bizan which is the symbol of Tokushima, Shinmachi Board Walk which is alongside of Shinmachi River, Awaodori Kaikan (Awa dance Hall), Poppogai Arcade and the Tokushima Station area.

For Vol.17 Machi★Asobi, we had many fun events like the Bizan cable car recorded announcement done by a voice actor, having chat between people from industry and visitors of this event, “Newtype x Machi★Asobi The Moving Picture Festival”, which we collaborated with Newtype monthly magazine and awarded prizes for the best anime, live shows, talk shows, cosplaying, Itasha (cars decorated with anime art) display and more.

Not only our usual anime-jacking Awa Odori Airport, we also anime-jacked Tokushima Station this time. The whole Tokushima city area was infected by anime.

Introduction of 4 guest cosplayers we invited.
We invited 4 cosplayers this time.
Akatsuki tsukasa (Yaotome Gaku) and H (Kujo Ten) from Taiwan dressed up as 2 of Idolish Seven characters.

And Can Jinzhi (Zhao Yun) and Xiao Yan (Lu Xun) from China dressed up as 2 of Sangokushi (Romance of the Three Kingdoms) characters.
All 4 of them are dedicated cosplayers and the winners of many cosplay contests.

Now, please check out some images from the cosplay championship we had.
A pair of Taiwanese cosplayers performed “IDOLiSH7-TRIGGER Leopard Eyes” on stage.

Next, a pair of Chinese cosplayers performed “Dynasty Warriors 8: Xtreme Legends” on stage.

They showed us such an incredible performance!

Anyway, this is what our guests did.
They arrived at Kansai Airport on Saturday, October 8th and caught a highway bus to enter Tokushima on the same day. On the 9th, they then enjoyed the atmosphere of Tokushima city where Machi★Asobi was going on and even participated in Machi★Asobi Cosplay Championship on the 10th. Next day, a pair from China visited “Western Awa” which is one of the most popular sightseeing spots among foreign tourists. We are so happy that all our guests enjoyed their stay in Tokushima.

We keep improving and continuing Machi★Asobi for this year too!
Machi★Asobi in spring has been held on the first week of bank holiday every May. We are ready to entertain you with lots of events. One of them is “Under the Bridge Museum”. You will go for a boat ride on Shinmachi River, which is running through Tokushima’s city center, to look at the huge anime art underneath the bridges on river. “Cosplay Fashion Show” is another one of these events. Many cosplayers parade the shopping district arcade. Also, on the day, a famous voice actor will be assigned as the Tokushima Station’s station master and welcome you with an opening ceremony. A lot of people loved participating in this event the previous year. You can purchase special train tickets here too. There will be more activities such as talk shows and live events, so stay tuned!
Anyway, we hope to see you all in Tokushima during the next Machi★Asobi in spring!

about Tokushima

Tokushima is full of natural and traditional cultural attractions!

Awa Odori Dance

Naruto Whirlpools

Iya Kazura Vine Bridge

Awa Ningyo Joruri Traditional Puppet Theater

Shikoku Henro Buddhist Pilgrimage

Mugi Oshima Island and Area

Ochiai Mountain Hamlet


Udatsu Streetscape

Todoroki Waterfall